Kérastase envisions a woman’s beauty personified through her hairstyle. For centuries, women’s hair styles have evolved and changed with passing fads and fashions. Today, women change their hair like they change their clothes. Just as in any fashion conscious wardrobe she has signature pieces that she returns to time and time again, so too does she have hair styles that best reflect her persona. Studying the most coveted styles and infusing them with a fashionable, luxurious edge, Kérastase proposes Visions of Style the new icons of styling that will define the women of today, and tomorrow.
FEATURING ANJA RUBIK
Nobody embodies the versatility of style like Anja Rubik. The supermodel and editor-in-chief of 25 Magazine is celebrated as a veritable chameleon in fashion and beauty. Anja is not only a world wide sensation, she is also adaptable enough to pose for everything from Chanel to Gucci. She is one exceptional woman capable of so many different styles; perhaps we all love her because she is so enigmatic. With the power of L’incroyable blowdry and the hands of the great Luigi Murenu, Anja transforms to incarnate 10 incroyable women. With one product she can become anything, from the Bohème to the Rebelle. A look for every mood or occasion created with L’incroyable blowdry. One woman. One icon. One collection. One product. Ten incroyable looks.
Sessions stylist extraordinaire Luigi Murenu teams up with star stylist Melanei Ward and renowned fashion photographer Iango Henzi to transform supermodel Anja Rubik into 10 exceptional women. This collaboration of luminary figures from the fashion world have united their celebrated talents around the empowering concept that any woman is capable of any look. With this in mind, they have created the most stunning and liberating hairstyle collection to date. In their talented hands, and with the versatile product L’incroyable blowdry, Visions of Style II, 1 woman 10 looks, was created to change the way we approach modern hair styling.
L’incroyable blowdry is the perfect blowdry in a bottle. This revolutionary product will change the way you blowdry your hair. Thanks to exclusive repositionable technology, L’incroyable blowdry gives perfect form and supple touch from day one, but also allows for touchups and full style changes for days after. Go curly to straight and back to curly again without reapplying the product – just apply heat! This truly is error-proof styling. At the heart of the product are elastic beeswaxes that provide not only flexible, natural hold, but the ability to reheat and reset the shape of your hairstyle. Restyle your hair without reapplying. This is unlike any product on the market and will save you time and energy whilst giving you beautifully touchable styles that last. 1 miracle product. Infinately incroyable looks.
Reverie and splendor abound in spirited, bohemian curls that are innocent and coy.Discover how to recreate this look in 6 easy steps
Apply 2 pumps of L’Incroyable
Blowdry into your palms and apply
onto towel dried hair from
the mid-lengths and ends.
Blowdry the hair smooth using
the Paddle Brush.
Using a small barreled curling
iron, create tight curls all around
the head. Alternate the direction,
towards and away from the face.
Work up and around the head in
parallel sections until reaching
Using your fingertips, massage the
roots to create volume at the scalp.
To create definition, apply Baume
Double Je to select pieces and
define using your fingertips.
This styling heat lotion is for every woman blowdrying her hair, with anti-frizz and thermo-protection properties, for an infinite repositionability without reapplying.INFORMATION
Laque Couture is a hair spray for all types of hair looking for hold and shine. With anti-frizz and flyaway control, the hair keeps a softeness effect.