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Couture Styling

PASTE/GEL L'incroyable Blowdry

This styling heat lotion is for every woman blowdrying her hair, with anti-frizz and thermo-protection properties, for an infinite repositionability without reapplying.

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  • Slows greasing
  • Natural feel
  • 96h of anti-frizz protection
  • Repositionable abilities
  • Thermo-protection up to 230 ° C
  • Long wear hold
  • Enable touchable results



Apply to damp hair, blow-dry and heat style to set shape; reactivate by reapplying heat.



SRS ® technology uses Micro-Beeswaxes to define a new kind of hold. The beeswax is heat-sensitive and melts to create shape when heated. When it cools it forms a strong bond between hair fibers without stiffness. SRS® reactivates at 150° C, meaning when it is reheated the wax remelts and can be molded to create a new shape. 


Reinforced by elastic polymers that bend and flex without breaking, hold becomes flexible, touchable, durable. 


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