BLOND ABSOLU

The Definition of Blonde Ambition

Being blonde is a mindset. Being an extreme blonde is another thing entirely. Understanding the psyche of the woman who never settles.

We consider going blonde a highly audacious hair move, always. But there are blondes, and then there are blondes. Some want beachy highlights, maybe something a few shades brighter than what they were born with. Others need to be a bit more…extreme.

There are bleach addicts who constantly crave the palest hue, blondes who begin with a darker base, and those who have naturally textured, dry or frizzy hair that makes going blonde an epic hair care challenge. We consider these blondes the most daring. The most uncompromising. In a way, these extreme blondes are the ultimate icons of the blonde mindset that says you should never shy away from a bold move. Nor should you settle for anything less than the best in life—or in hair care.

Extreme blondes are the ones who heard the warnings and did it anyway. Their mother told them girls with naturally dark hair don’t look good as blondes. Their friends told them they better go easy on the bleach. A stylist once told them their natural texture was already too challenging to deal with, let alone color treating.

« Nonsense, they said. I want to be blonde and I will be blonde and nothing will stop me. »

To the blondes who were warned and did it anyway, Kérastase salutes you. It’s your demanding nature, your never-settle spirit that keeps us searching for the finest ingredients, creating the breakthrough formulas that mean we can all be blonde if we’re bold enough. Your demands yielded Cicaextreme, the next-level blonde care products inspired by the instinct to go to extremes.

To those who are still hesitating, here are some common myths about going blonde, and how they can be sorted out with the proper Cicaextreme routine.

Myth #1: Your hair is too dark to go blonde.

So many of us have been told that if you have naturally dark hair, blonde won’t look right on you. We disagree. We think blonde can look fabulous on anyone. It’s just a matter of working with your stylist to find the perfect tone, and then using color-balancing products to keep it that way.

It is true that darker hair requires more bleaching to remove the right amount of pigment to reach the desired shade of blonde. That process can weaken the hair, leaving it prone to dryness and breakage. To counteract this effect, you’ll need to add some Cicaextreme products to your Blond Absolu routine. Extra dare means extra care.

Myth #2 If you keep bleaching, your hair will fall out.

It is true that darker hair requires more bleaching to remove the right amount of pigment to reach the desired shade of blonde. That process can weaken the hair, leaving it prone to dryness and breakage. To counteract this effect, you’ll need to add some Cicaextreme products to your Blond Absolu routine. Extra dare means extra care.

So many of us have been told that if you have naturally dark hair, blonde won’t look right on you. We disagree. We think blonde can look fabulous on anyone. It’s just a matter of working with your stylist to find the perfect tone, and then using color-balancing products to keep it that way.

THE ROUTINE FOR BLEACH ADDICTS

Myth #3: Curly hair requires a lot of extra care, bleach will only make it more high-maintenance.

Let’s do it anyway! This is what the curly girl says to those who tell her she’ll just be too much if she goes blonde. She’s not too much. She is just the right amount.

It’s true that curly hair is prone to dryness, a challenge that can be compounded by lightening the hair. But that’s nothing to be afraid of. It just means you need a lot of extra hydration, and that is what Cicaextreme is here for. Our new hyaluronic acid duo penetrates deep and seals the shaft, so your light, curly hair stays soft and springy. All it takes is day and nighttime leave-in treatments and some extra care on the weekends.

THE ROUTINE FOR CURLY BLONDES

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