Anti hair-fall care

Bain Nutri-Fortifiant

Genesis

Anti hair-fall fortifying shampoo for dry weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair-fall due to breakage. This rich formula forms an unctuous foam removing dirt and excess of oil while providing intense nourishment for dry hair. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strenghtens the fiber for intense resilience to reduce the risk of hair-fall. Hair is prepared to be treated, nourished and fortified with a fuller look.

250ml

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93,3% less breakage*
93,3% more resistant*
93,3% stronger hair*
49% increase of softness**
Reduced hair-fall due to breakage by 93,3%*
65% more hydrated/nourished hair**
49% increase of softness**
Bodifies and plumps the hair fiber when combined with Masque Reconstituant***

*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application
**Instrumental test, increase of hydration/softness compared to before application
***Instrumental test, compared to before application

Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Focus this first wash on the scalp using finger tips to massage the scalp and remove impurities. Rinse thoroughly. Apply a second quarter-sized amount of shampoo touch by touch and add water. The second lather will produce a more abundant foam which will help cleanse lengths all the way to the ends. Rinse thoroughly.

Key Ingredients List

A unique combination of Ginger Root and Edelweiss Native Cells:
Ginger Root is known for its ability to protect against daily external aggressor.
Edelweiss Native Cells is known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss flower is capable to resist the most extreme conditions.

Full Ingredients List

Aqua / water / eau - Sodium laureth sulfate - Sodium chloride - Cocamidopropyl betaine - Dimethicone - Citric acid - Hexylene glycol - Sodium benzoate - Sodium hydroxide - Amodimethicone - Carbomer - Guar hydroxypropyltrimonium chloride - Trideceth-10 - Glycerin - Salicylic acid - Limonene - Glycol distearate - Mica - Peg-100 stearate - Linalool - Steareth-6 - Phenoxyethanol - Coco - betaine - Trideceth-3 - Ci 77891 / titanium dioxide - Benzyl salicylate - Coumarin - Zingiber officinale root extract / ginger root extract - Citral - Benzyl alcohol - Citronellol - Acetic acid - Fumaric acid - Xylitylglucoside - Anhydroxylitol - Leontopodium alpinum callus culture extract - Xylitol - Xanthan gum - Dipeptide diaminobutyroyl benzylamide diacet - ATE - PARFUM / FRAGRANCE

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Use this fortifying shampoo as a daily wash for a gentler cleanse while reducing the risk of hair-fall due to breakage.

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In Salon Services

Protocol Genesis

Genesis presents an exclusive anti hair-fall in salon protocol that reduces risk of hair-fall and fortifies the fiber for a fuller and healthier look.

1. DETOXIFY - Poudre Detox mixed with Bain Hydra-fortifiant or Bain Nutri-Fortifiant creates a airy foam that gently detoxifies and purifies the scalp.
2. CARE - Booster Genesis & Concentré Ampli-Force strengthens and bodifies the fiber.
3. ACTIVATE - Serum Anti-Chute Fortifiant ensures efficient solution against hair-fall from the roots.
4. PROTECT - Défense Thermique protects the hair against heat up to 230°C.

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