



Hold
L'Incroyable Blowdry Crème
125ml
Apply to damp hair, blow-dry and heat style to set shape; reactivate by reapplying heat.

- 3x faster heat styling
- Slows greasing
- Thermo-protection up to 230 ° C
- Enable touchable results
- Natural feel
- Repositionable abilities
- Long wear hold
- 96h of anti-frizz protection
Key Ingredients
- SRS® technology uses Micro-Beeswaxes to define a new kind of hold. The beeswax is heat-sensitive and melts to create shape when heated. When it cools it forms a strong bond between hair fibers without stiffness. SRS® reactivates at 150° C, meaning when it is reheated the wax remelts and can be molded to create a new shape.
- Reinforced by elastic polymers that bend and flex without breaking, hold becomes flexible, touchable, durable.
Full Ingredients List
Aqua / Water - Dimethicone - Cetearyl Alcohol - Cera Alba / Beeswax - Phenyl Trimethicone - Amodimethicone - Polyquaternium-37 - Vinylamine/Vinylformamide Copolymer - Dimethiconol - Phenoxyethanol -Trideceth-5 - Propylene Glycol Dicaprylate/Dicaprate - Steareth-20 - Cetyl Hydroxyethylcellulose - Glycerin - Peg-30 Glyceryl Stearate - Copernicia Cerifera Cera / Carnauba Wax - Hydrogenated Styrene/Butadiene Copolymer - Trideceth-10 - Ppg-1 Trideceth-6 - Alcohol Denat. - Mica - Chlorhexidine Digluconate - Benzyl Salicylate - Ci 77891 / Titanium Dioxide - Limonene - Benzyl Alcohol - Linalool - Acetic Acid - Citronellol - Geraniol - Hexyl Cinnamal - Caramel - Hydroxycitronellal - Ci 77491 / Iron Oxides - Alpha-Isomethyl Ionone - Parfum / Fragrance
Styling Routine
Mass, shine and movement all start with high-performance products followed by personalized hairstyling. Discover the Styling products adapted to your needs.
L'Incroyable Blowdry Crème
L'Incroyable Blowdry Crème is a heat styling crème designed for every woman with thick & unruly hair who blowdry. Its innovative formula provides 3x faster heat styling, easy to shape and reshape, long lasting shape memory, anti-frizz and thermo-protection properties up to 230 ° C. Re-activating with heat tools starting at 150° C, this product enables retouchable results, natural feel and repositionable abilities that last for days, without compromising touchability.
Laque Couture
Laque Couture is a fixing hair spray with medium hold, for all types of hair. Combined with long-lasting fixation polymers, this styling product diffuses a mist that sets the hair without making it stiff, for a long-lasting fixation. With 24-hour anti-frizz and anti-humidity effect, the hair keeps a softness effect and a lively hair mass, for a vibrant and radiant finish.
VIP Volume in Powder
VIP Volume in Powder is an hair spray for all types of hair looking for texture. This innovative formula infuses the fiber with volume and body from the root and through the lengths, without any residue accumulation. Its combination of innovative ingredients guarantees highly texturized backcombing effect, with instantaneous transformation result from a unique horizontal diffusion. Combined with Crystalline Mineral Powder, it ensures a matte and natural finish.