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Blond Absolu

You Dare, We Care

Blonde is more than a look. It is a statement. Being a blonde bombshell is exhilarating. But bleaching the hair leaves it vulnerable to dryness. Color fades and loses its unique tone. Meet Blond Absolu, the ultra-violet healing hair care that preserves the bright look and bold spirit of the modern blonde.

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Blonding has no limits when you have the right products to preserve the health of your hair.

...for those who dare.

No one understands blonding better than the women who have dared to do it, and no one understands care better than Kérastase.  Which is why we brought together a collective of nine independent women who do blonde in totally different ways. Their concerns, their deepest blonde desires inspired us to create the ultimate range for blonde care.

Catherine

Catherine’s “special mix” of honey-blonde suits her personality and her skin tone, and makes her feel confident. “One day I just said I wanted to be blonde” she says.

Grece

For ex-model and fashion blogger Grece, icy blonde makes her feel young and daring. “My hair is my signature look,” she says.

Francis

"Being blonde makes me feel fierce and strong and fun,” says Francis, a style blogger whose well-documented blonde adventures have won her close to 325K Instagram followers.

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So go ahead and dare to do it. Go blonde. We’ll be there, on the other side, with the very best ultraviolet healing care.

You Dare. We Care.

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