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Opulent reshapable heat-styling cream

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The perfect blowdry in a tube,
perfectly adapted to thick & unruly hair.
• Optimal shapeability
• Infinite repositionability without reapplying
• Zero stiffness

FOR WHO: Every woman with thick & unruly hair who blowdry. Faster styling, easy to shape and reshape, long lasting shape memory and shine without compromising touchability.

WHAT DOES IT DO: L’Incroyable Blowdry Crème is reinforced by Micro-Beeswax and elastic polymers that create flexible shape memory, gorgeous, touchable styles from straight to curl, wavy, volume, and beyond. Infinite reshapability allows you to restyle without reapplying.

Instantly: 3x faster heat styling*, ultimate ease of shapeability, 96 hours anti-frizz, slowed greasing and a beautiful, long-lasting blowdry from day 1, and infinitely reshapablility. Touch up styling errors, boosting your blowdry after sleeping on it and go from curly to straight and back to curly again – all without reapplying.



Apply onto damp, towel dried hair before proceeding to blowdry/heat style to set shape. Reactivated by reapplying heat.
Thanks to it’s repositionable technology, L’Incroyable Blowdry Crème provides error-proof styling. Mistakes can be reworked without reapplying the product or having to dampen or rewash hair.
Get rid of the dreaded ponytail bump. Define styles after your workout.
Tame that unruly 2nd day bedhead. Touch up hair just by adding heat. Infallible style every time, signed with the Kérastase touch.



Groundbreaking, proprietary SRS® technology. SRS ® technology uses Micro-Beeswaxes to define a new kind of hold. The beeswax is heat-sensitive and melts to create shape when heated. When it cools it forms a strong bond between hair fibers without stiffness. SRS® reactivates at 150° C, meaning when it is reheated the wax remelts and can be molded to create a new shape.

Reinforced by elastic polymers that bend and flex without breaking, hold becomes flexible, touchable, durable.

Touchable results, natural feel, repositionable abilities, lasts for days. 

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