The perfect blowdry in a tube,
perfectly adapted to thick & unruly hair.
• Optimal shapeability
• Infinite repositionability without reapplying
• Zero stiffness
FOR WHO: Every woman with thick & unruly hair who blowdry. Faster styling, easy to shape and reshape, long lasting shape memory and shine without compromising touchability.
WHAT DOES IT DO: L’Incroyable Blowdry Crème is reinforced by Micro-Beeswax and elastic polymers that create flexible shape memory, gorgeous, touchable styles from straight to curl, wavy, volume, and beyond. Infinite reshapability allows you to restyle without reapplying.
Instantly: 3x faster heat styling*, ultimate ease of shapeability, 96 hours anti-frizz, slowed greasing and a beautiful, long-lasting blowdry from day 1, and infinitely reshapablility. Touch up styling errors, boosting your blowdry after sleeping on it and go from curly to straight and back to curly again – all without reapplying.
Apply onto damp, towel dried hair before proceeding to blowdry/heat style to set shape. Reactivated by reapplying heat.
Thanks to it’s repositionable technology, L’Incroyable Blowdry Crème provides error-proof styling. Mistakes can be reworked without reapplying the product or having to dampen or rewash hair.
Get rid of the dreaded ponytail bump. Define styles after your workout.
Tame that unruly 2nd day bedhead. Touch up hair just by adding heat. Infallible style every time, signed with the Kérastase touch.
Groundbreaking, proprietary SRS® technology. SRS ® technology uses Micro-Beeswaxes to define a new kind of hold. The beeswax is heat-sensitive and melts to create shape when heated. When it cools it forms a strong bond between hair fibers without stiffness. SRS® reactivates at 150° C, meaning when it is reheated the wax remelts and can be molded to create a new shape.
Reinforced by elastic polymers that bend and flex without breaking, hold becomes flexible, touchable, durable.
Touchable results, natural feel, repositionable abilities, lasts for days.
Opulent reshapable heat-styling creamINFORMATION
This styling heat lotion is for every woman blowdrying her hair, with anti-frizz and thermo-protection properties, for an infinite repositionability without reapplying.INFORMATION
This medium hold styling product is ideal for medium-thick hair, it provides lasting shape control with anti-frizz properties.
Baume Double Je is a half paste, half cream styling balm, for short cuts looking for definition. It combines innovative ingredients for shape memory, high-structured style and natural radiance.
Lift Vertige is a root-uplifting gel with a medium hold, for an instant volume effect. Combined to the POWERSOFT© innovative formula, the hair is left with lasting body and fullness.
Curl Fever is a hair shaping gel with medium hold for curly hair. It was designed to create highly defined curls and to bring long lasting shape.
Matérialiste is a spray gel designed for fine and thinning hair in search of matter, which action expands the thickeness of each fiber, for a fuller and denser ghai
Forme Fatale is a strong hold styling gel for all hair types looking for all-over volume and body that lasts. Its combination of ingredients ensures shape flexibility and form memory.
Mousse Bouffante is a luxurious volumizing mousse, thickening fine hair while still enabling the hair to move freely.
Spray à Porter is a flexible hold spray to style hair with wavy effect, with its thermo-protection properties and semi-matte texturizing effect without stickiness.
Laque Noire is a hair spray for all types of hair looking for strong and long-lasting hold. Protecting it from humidity, it provides very high shape memory without residue.
Fabulous Fix is a fixing hair spray, for all hair looking for extra strong hold. Its formula sculpts the fiber and provides very high shape memory, radiance and shine.
VIP Volume in Powder is an hair spray for all types of hair looking for texture. Its formula gives immediate hair volume and lushness, for a matte and natural finish.
Laque Couture is a hair spray for all types of hair looking for hold and shine. With anti-frizz and flyaway control, the hair keeps a softeness effect.
Powder Bluff is an aerosol hair powder for all hair looking for body and texture. Its combination of Micronized Polymers cleanses and ultimately structures volume, to thicken thin hair mass.