GENESIS
NEVER BE AFRAID OF FALLING
DUAL ANTI-FALL ACTION HAIRCARE.
MORE STRENGTH. LESS BREAKAGE.
N°1* PROFESSIONAL ANTI-HAIR-FALL CARE WORLDWIDE
FIBER STRENGTH**
FIBER TO THE ROOT
*Kline 2023 Sales Value data from 11 markets (United States, Japan, Italy, France, Germany, United Kingdom, Spain, Mainland China, India, Canada and Brazil), representing 71.1% of global professional scalp care sales in salons, selective retail and online.
**instrumental test, after 1 application of Bain Nutri-Fortifiant + Masque + Serum
SÉRUM ANTI-CHUTE FORTIFIANT
DAILY ANTI HAIR FALL SCALP SERUM
Minimize hair fall and maximize beautiful hair. 84% LESS HAIR FALL DUE TO BREAKAGE*.
*Instrumental test, after 1 application of Bain Nutri-Fortifiant + Masque + Serum

THE GENESIS RITUAL
DUAL ANTI-FALL ACTION HAIRCARE FOR
WEAKENED HAIR
weakened hair

BAIN HYDRA-FORTIFIANT
BATHE AND FORTIFY HAIR
Cleanse your scalp and hair while preventing hair fall. For normal weakened hair and thin to medium hair.

BAIN NUTRI-FORTIFIANT
BATHE AND FORTIFY HAIR
Cleanse your scalp and hair while preventing breakage. For dry weakened hair and medium to thick hair.



FONDANT RENFORÇATEUR
IMMEDIATE STRENGTH AND SOFTNESS
Fortifying anti hair-fall conditioner for weakened hair, prone to falling due to breakage.

MASQUE RECONSTITUTANT
DEEP FORTIFYING TREATMENT
Anti hair-fall intense fortifying mask for weakened hair, prone to falling due to breakage.



DÉFENSE THERMQIUE
FORTIFYING HEAT PROTECTANT
Anti hair-fall fortifying blow-dry fluid protecting from heat up to 200°C.

SÉRUM ANTI-CHUTE FORTIFIANT
MINIMIZE HAIR FALL ON THE DAILY
Scalp serum to regenerate and fortify your hair. Intensive 6-week treatment.
It's so common for my clients to experience hair fall or thinning hair. Genesis Anti-Hair Fall Serum is our secret weapon. It will tackle it by strengthening the follicle anchorage and the hair fiber. For better results, I recommend to use it with all the Genesis Range.
- Hovig Etoyan, Global Professional Ambassador


DUAL ACTION FORTIFYING SYSTEM
Genesis is formulated to strengthen hair and reduce hair breakage.
Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair fall.
| 1. GINGER ROOT EXTRACT Protects hair against daily external aggressors.
|
||
| 2. CAFFEINE Helps improve scalp micro-circulation thanks to its stimulating properties.
|
|
|
| 3. AMINEXIL Re-anchor the fiber to the root. |


SUBLIMATION OF A WOODY CITRUS
BERGAMOTE DELIZIOSA
The Genesis fragrance is an invigorating blend of woody citrus notes. Fresh lime and bergamot zest opens the scent, followed by the soothing aroma of rose, and finally, the grounding depth of vetiver.
This captivating combination captures the essence of the outdoors, offering a revitalizing and empowering experience for your hair and senses.
![]() |
TOP NOTES Lime, Bergamot Zest & Cedrat |
|
![]() |
HEART NOTES Rose, Bergamot flower & Basil |
|
![]() |
BOTTOM NOTES Vetiver, Musk & Tonka Bean |
UNVEIL YOUR GENESIS RITUAL
Discover your bespoke Genesis ritual. Select the routine that best reflects your hair desires and unveil a
curated selection of fortifying formulas, featuring the potent Genesis serum.
GENESIS HOMME
DUAL ANTI-FALL ACTION HAIRCARE FOR MEN
Formulated with Creatine and Ginger Root Extract, this collection of hair products for men deeply cleanses, strengthens fiber and provides instantly thicker hair for weakened hair prone to thinning











