HAIRDRESSER Q&A: A MUST-READ
 FOR ASPIRING HAIR STYLISTS

      Hairstylist Jordan Najera talks about her journey into hairdressing, her hair

   icons and why Fusio Dose is so loved by her clients.

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                      We spoke to hairstylist Jordan Najera, who has over 20 years hairdressing experience, about her career journey from                        intern to New York Fashion Week. She talked to us about the importance of the consultation, where she finds inspiration
and heradvice for aspiring hairdressers. Plus, she reveals the Kerastase products her clients love in the salon and at home.

         Kerastase: What or who inspired you to becomea hairdresser?

Jordan Najera: When I was 15 years old, I worked in a
salon after school and on the weekends. I was hired to
wash towels, keep the salon shelves stocked and make
sure the salon was clean and beautiful. I absolutely loved
watching clients’ hair being transformed and it was
intoxicating being a part of such a positive, friendly, and
uplifting environment. I always noticed how happy clients
were to be there. There was one specific stylist that
always inspired me. He showed me that I had potential
and that being a hairstylist is an incredibly fulfilling career.
This is also where my hair product obsession began. I
loved to learn about all the products we carried and how
they could help change our clients’ hair for the better.

 
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               Kerastase: How did you become a hairdresser?

                           Jordan Najera: While I was in high school, I decided to join an AVS program that allowed me to attend high school in
                                the morning and then beauty school in the afternoon. This was amazing because I was able to have my cosmetology
                              license before I even graduated from high school! I was so excited to start my career and begin my apprenticeship at a
                                luxury salon at the young age of 18. Still to this day I work for the same original company I started with. I have now been
                        with The Parlour, which is a family of nine salon locations in Colorado, for a little over 20 years!

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Kerastase: What do you love most about hairdressing?

Jordan Najera: What I love the most about hairdressing
is the powerful connection between people! It is so
amazing to not only transform people physically on the
outside but to be able to empower them and transform
them on the inside. Hairstylists have this incredible ability
to give our clients confidence and help them be the best
version of themselves. I always want my clients to leave
my chair feeling confident, heard, empowered and
beautiful.

 

Kerastase: Where do you look for hair inspiration?

Jordan Najera: I love to look for hair inspiration in
different places. I absolutely love fashion, so I am
constantly looking for what is new and up and coming. I
enjoy observing trending colors, textures and fabrics.
Whatever is happening in the fashion world influences
what is happening in the hair world. Nature also is a huge
inspiration for me. Living in Colorado we have all four
seasons. I’m constantly inspired by the colors and the
change of seasons. My clients love to evolve with the
seasons and subtly change their hair throughout the year.
This ensures that my guests are never bored with their
hair and they always feel current and trending.

 
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                   Kerastase: Who are your hair icons?

                                         Jordan Najera: One of my hair icons is Sharon Blaine. I absolutely love her up styling skills and I think she is a huge role
                                          model to stylists that are inspired by event hair. I personally specialize in up ‘dos, so I am constantly watching her work
                                          for inspiration and guidance. Peter Gray is also one of my hair icons. I had the honor of working with him last year at
                                          New York Fashion Week. I was not only blown away by his hair and leadership skills, but he was also extremely humble
                                      and kind to everyone around him. For me that was incredibly powerful to see.

Kerastase: What are your favorite products to work with in-salon?

Jordan Najera: My number one in salon favorite is our
Fusio Dose personalized treatments. These treatments
are such an incredible part of my guests’ experience.
My clients love that they are customized for their own
specific hair care needs and they truly enjoy the relaxing
head massage that goes with it. Kerastase Fusio Dose
treatments set us apart and elevate us from all other
luxury haircare brands.

 
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                           One of my favorite products to work with behind the chair is Kerastase’s classic Elixir Ultime oil. This hero product of
                            mine has precious Camellia and Marula oils in it that give long lasting hydration, nutrition and amazing shine to the hair.
                           For my clients that want all those benefits but have a finer texture hair, I love to prescribe Elixir Ultime L’Huile Legere.
                        This is a bio phase oil that is incredibly lightweight. It adds body, hydration, nutrition and amazing shine. Another
                           product that I’m absolutely obsessed with is the Nutritive 8hr Magic Night Serum. This product has jumped to the top
                          of my best selling Kerastase products! This nourishing serum transforms your hair while you sleep. It contains iris root
                         extract, a luxurious ingredient frequently used in skincare that will reverse daytime damage and create a smooth
                        topcoat on each hair fiber.

 

 

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Kerastase: What makes Fusio Dose so special?

Jordan Najera: Fusio Dose treatments are an instant
transformation for your hair! They are personalized and
customized for each individual guest’s haircare needs.
My clients are absolutely obsessed with them because they
instantly improve their hair. They can truly feel and see the
dramatic results.

 

Kerastase: The consultation is so important - what advice would you give to a hairdressers to ensure they get all the information they need out of the person sat in the chair?

Jordan Najera: As a Kerastase artist we have an amazing
consultation process called 100% Diagnosis. This is what sets us
apart from other stylists and brands. This four-step process
truly makes us the haircare professional. 

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We start by listening and asking questions. It’s important to
understand our client’s current haircare routine and concerns. I
always ask open-ended questions so I can get all the
information that I need. Next, I touch and evaluate the client’s
hair and scalp. I also evaluate the resistance of the hair and
check the level of dryness and shine. All of this information will
help us determine what we need to prescribe to our clients for
the maximum result. 

 

                              The next step is to share my results with my guest. This is a step that is often skipped. It’s so important to show your
                             professional expertise by providing a full hair and scalp diagnosis result. 

The last step is to prescribe and advise. This is where we
recommend a custom Kerastase Signature Treatment Service
and home care routine to meet your client’s needs and
expectations.

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What advice would you give to people wanting to become a hairdresser?

Jordan Najera: The advice that I would give someone that is wanting to become a hairdresser is, get ready for a powerful career
that will be rewarding and empowering! Being a hairstylist, you have the freedom to be creative and help others feel beautiful.
Inside and out! It’s not 100% just about hair. It’s about a true connection with people! It’s about building relationships and trust
and becoming a real professional that people want to come to for hair advise and services. I truly believe hairstyling is a career that
you get out of it what you put into it. The sky’s the limit! There are so my different opportunities in the hair world. You can become
an artist for a product company, create hair for photo shoots or even fashion shows. You can travel to educate other stylists, or you
can become an influencer on social media. There is so much more to hairstyling beyond your salons chair. There is freedom and
flexibility to create your own schedule, wearing fashionable clothes and being around like-minded people that enjoy the same
thing you do.

Kerastase: What excites you most about the future of hairdressing?

Jordan Najera: What excites me the most about the future of
hairdressing is the amazing education and community around
it. Now more than ever, stylists are not keeping secrets because
they want to share their knowledge and encourage other
stylists to grow and learn. There is an overwhelming sense of
empowerment and support in the hairstyling community. It is
so nice to be a part of something really special. I’m truly excited
to see what the future will bring in our industry. Education in
our world is constantly evolving and changing. Hairstylists
never stop learning and growing!

 
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