Genesis Bain Hydra-Fortifiant Shampoo | Kerastase

Anti Hair Fall

Genesis Bain Hydra-Fortifiant Refill Pouch
Genesis

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500ml

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Product Description

Anti-hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage.

Gently clarifies and reinforces fiber to reduce the risk of hair fall due to breakage.
This ultra-delicate formula is ideal for fine or greasy hair to remove sebum and pollution particles from the scalp and fiber. Its gentle cleansing action hydrates hair from root to tip, leaving a lightweight feel.

Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, the formula strengthens the fiber for intense resilience to reduce the risk of hair fall due to breakage. Hair is prepared to be treated and fortified with a fuller and healthier look.

The 500ml refillable shampoo bottle made with 100% recycled plastic* in a factory using 100% renewable energy can be refilled with the associated shampoo pouch, made with -82% plastic packaging** in a waterloop factory.

*Except for the pump, colorants & additives.
**Than packaging of two 250ml Bain

Key Words:

Anti hair-fall care - Refillable - Genesis - Shampoo

 

Soft Hair

  

Weakened Hair
Prone to Breakage

   

Silicon-Free

   

Healthier Hair

Product Benefits

✔ Hair is more resistant*
✔ Immediate hydration & softness**
✔ Bodifies and plumps the hair fiber when combined with Fondant Renforcateur***

*Reduction of broken hair mass versus classical shampoo after 1 application
**Increase of hydration compared to before application
***Instrumental test, compared to before application

'98% less breakage*
Hair is more resistant*
Immediate hydration & softness**

*instrumental test, after 1 application of Bain Hydra-Fortifiant + Fondant + Serum
**Increase of hydration compared to before application

How to Use

Step 1: Apply a quarter-sized amount of Genesis Hydra-Fortifiant to wet hair and scalp.
Step 2: Massage the head using the palms of your hands, and emulsify.
Step 3: Rinse thoroughly.

In case of contact with eyes, rinse them immediately and thoroughly.

HOW TO REFILL MY PUMP BOTTLE WITH A REFILL POUCH?
You can easily refill your pump bottle over&over thanks to a 3-step process :
1. Remove the pouch cap by unscrewing it.
2. Pour into the empty unrinsed bottle of the associated shampoo. Do not rinse the pump and keep it protected from dirt.
3. Write the refill date and batch number on the pump bottle, available at the back of the pouch.

Key Ingredients

Ginger Root
Ginger Root is known for its ability to protect against daily external aggressors.

Edelweiss Flower
Edelweiss Native Cells is known in skincare for its antioxidant power and collagen preserving properties. The Edelweiss flower is capable to resist the most extreme conditions.

Full Ingredient List

AQUA / WATER / EAU ● SODIUM LAURETH SULFATE ● CITRIC ACID ● COCAMIDOPROPYL BETAINE ● SODIUM HYDROXIDE ● PROPYLENE GLYCOL ● SODIUM CHLORIDE ● SODIUM BENZOATE ● HEXYLENE GLYCOL ● POLYQUATERNIUM-10 ● SALICYLIC ACID ● LIMONENE ● LINALOOL ● GLYCERIN ● BENZYL SALICYLATE ● COUMARIN ● ZINGIBER OFFICINALE ROOT EXTRACT / GINGER ROOT EXTRACT ● CITRAL ● BENZYL ALCOHOL ● CITRONELLOL ● XYLITYLGLUCOSIDE ● ANHYDROXYLITOL ● LEONTOPODIUM ALPINUM CALLUS CULTURE EXTRACT ● XYLITOL ● XANTHAN GUM ● DIPEPTIDE DIAMINOBUTYROYL BENZYLAMIDE DIACETATE ● PARFUM / FRAGRANCE

Genesis Range

DUAL ANTI FALL ACTION HAIR CARE

Genesis dual action fortifying system is formulated to strengthen hair and reduce hair breakage.

Enriched with a potent combination of Edelweiss native cells and ginger Root, it strengthens the fiber for intense resilience to reduce the risk of hair fall.

#NeverBeAfraidOfFalling

Genesis Addictive Scent

The work of an accomplished nose, the Genesis scent is a bright and invigorating journey, lively and full of youth and positivity. With bergamot as its hero, it has hints of rose and aromatic green on a base of vetiver and musk.

   
 

Top Notes: Lime, Bergamot Zest

  Heart Notes: Rose, Bergamot Flower
  Base Notes: Vetiver, Musk

1.

You can easily refill your pump bottle over&over thanks to a 3-step process :
1. Remove the pouch cap by unscrewing it
2. Pour into the empty unrinsed bottle of the associated shampoo. Do not rinse the pump and keep it protected from dirt
3. Write the refill date and batch number on the pump bottle, available at the back of the pouch

2.

Inspired by the energy flowing from modern colognes, Genesis fragrance is a bright, invigorating scent of bergamot & a hint of aromatic green.

3.

Genesis offers a dual benefit for women experiencing hair fall: reduces hair fall due to both of its causes - breakage and a weakened root. Resistance is for damaged to very damaged hair from chemical aggression and helps to repair the hair fiber’s strength.

4.

Bain Hydra-Fortifiant Shampoo is meant for fine or oily hair, whereas Bain Nutri-Fortifiant Shampoo is meant for thick or dry hair. Bain Hydra-Fortifiant Shampoo addresses oily hair and the scalp by preventing oil buildup on the scalp. Both shampoos target weak hair that is prone to falling due to breakage from brushing.

5.

Bain Hydra-Fortifiant Shampoo is gentle enough to be used daily in thin or oily hair to strengthen weakened hair.

6.

Hair-loss is defined by more than 100 strands falling from the roots per day due to the hardening of collagen hair shaft. Hair-fall is defined by more than 100 strands per day falling from the roots due to biological reasons (stress, hormones, diet…) OR by hair falling from breakage. Hair breakage is due to mechanical stressors such as brushing.

Genesis Routine

All women go through periods in life where they experience increased level of hair-fall. Take action and give your hair the care it needs with Genesis: an exclusive anti hair-fall haircare for all women, in all lifestyles, with different degree of hair-fall. A dual action that targets hair-fall from fiber breakage & from weakened root. It strengthens the fiber for intense resilience to reduce the risk of hair-fall while giving fiber all the care it needs. Hair is fortified and more beautiful with a healthier fuller look. Find the best routine designed for your hair type.

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