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GENESIS

Never be afraid of falling

Work, play, rinse, repeat. You get addicted tot he pace, caught up in the excitement. It’s all very exhilarating until the stress starts to affect your hair. Pair your fast-lane lifestyle with environmental factors and hormonal changes, and the evidence is clear. You begin to find a trail of strands on your clothes, in the shower in your brush and everywhere you go.

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Kérastase identified the two reasons why women experience hair-fall.

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Hair-fall from the roots

Biological factors such as internal emotional stress, hormonal changes and external nutritional habits and evironmental lifestyle choices affect the hair at the living root. The bulb becomes progessively detached from the scalp and hair-falls out in the shower, at work or in the car.

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Hair-fall from beakage

External factors and daily stressors such as heat-styling and environmental pollution can cause the fiber weaken. Hair environmental pollution can cause the fiber weaken. Hair breaks off in the middle, creating thinner, weaker hair overall. With breakage, the hair is still growing from the bulb, but daily exposure to external aggressors can trigger inflammation at the follicle as well.

Genesis addresses both causes of hair-fall with knowledge from our panel experts.

Hair-Fall is affected by life challenges. So we collaborated with three types of wellness and beauty experts to formulate a range that looks at the problem from all sides. Our experts will explain how to influence the effects of hair-fall.

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Hold onto your hair

What you are searching for is a beauty remedy - something with pleasing textures and fragrances, everything you’ve come to expect from your previous hair products combined with efficiency of hair-fall product.

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A hair-fall solution for a new generation

You want to solve hair-fall with a luxurious, sophisticated, holistic, sciencebacked system. Kérastase listened to your concerns and responded with a modern solution to a modern problem.

Genesis

Work, play, rinse, repeat.
Genesis ist he perfect partner for your fast-paced lifestyle
and thanks tot he unique dual approach you will achieve.

- 84% less hair fall More fiber strength More fiber retention Never be afraid of falling.

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