CARE IS OUR STORY AND OUR FUTURE
OUR COMMITMENTS FOR THE PLANET
Today and more than ever, the world needs care – responsible and sustainable care. Since 2013, Kérastase has resolved to extend its expertise in the art of care by committing to minimizing its impact on the planet. Drawing on our excellence in innovation, we continue to find new ways to cut down on waste and empower our customers to make more sustainable choices.
We believe in care. Care for better. We’re optimizing our packaging, reformulating our products and reimagining the fundamentals of how we deliver hair care. We continue to pioneer the future of hair care while driving positive change and striving to build a more diverse, inclusive and responsible future.
Rosa Carriço
Global President, Kérastase
Care for hair.
We provide the best of care for all hair and scalp types with the most effective and safe formulas.
Care for people.
We provide an empowering message with an inclusive vision of luxury.
Care for the planet.
We prove luxury can be responsible with more sustainable formulas and packaging innovations.
REFILLABLE BOTTLE
designed to last
100% recycled & recycled aluminum reusable again and again.
REFILL POUCH
designed to reduce plastic use
82% less plastic
than 2 single-use 250ml shampoo bottles
ACHIEVING CARBON NEUTRALITY
Since 2015, our factory in Burgos, Spain, has achieved carbon neutrality by improving energy efficiency and using 100% renewable energy.
REDUCING WATER CONSUMPTION
Since 2017, our Burgos, Spain, production facility has been a “waterloop factory.” This means that 100% of the water used for production processes is recycled and reused in a closed loop. External network water is only used in the composition of products or for employees’ day-to-day needs. In 2020, the factory saved 32 million liters of water.
