YOU DARE, WE CARE
Kérastase is the world’s leading luxury professional haircare brand. Since 1964, our goal is to offer exquisite products and bespoke, in-salon treatments, all powered by scientific expertise and professional knowledge.
We are now present in more than 60 countries with a community of over 150,000 hairdressers. We adopt a care-first philosophy that extends beyond our products: to care for all hair types and individuals as well as the world we live in.
KÉRASTASE INVENTED
LUXURY HAIRCARE IN 1964
Before Kérastase, hair care was purely about hygiene.
We changed it. We made it about care, about women and their desires.
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The Launch Of Kérastase Our care movement began in the legendary salons of Paris and is based on professional knowledge and scientific expertise. That is how we introduced the first professional comprehensive haircare products including the first bain for the hair and the first care for scalp. Since the beginning, Kérastase has been at the forefront of developing hairdresser empathy and knowledge as well as tech tools to enhance hair and scalp assessment, with several generations of diagnostic cameras available for use in the salon. Discover how hair diagnosis is still part of Kérastase more than ever and how we use the latest innovation to better care for the hair. |
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From Hygiene To Care Before Kérastase, hair care was purely about hygiene and treating the hair. We changed that. We adopted a care-first philosophy that goes beyond our products, caring for all scalps and all hair types. In 1973, we launched bain divalent, targeting oily roots and sensitized lengths then, in 1979, our first care mask. |
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A Skincare-Inspired Approach We base our approach on a comprehensive care for all hair types, scalps and situations thanks to the power of skin-care inspired nutrients. In 1984, we launched the iconic Nutritive range followed by other ranges such as Spécifique and Solaire. In 1989, we launched our first hair care serum for dry lengths. |
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An Alliance Between Professional & Science Since 2011, we pushed Kérastase’s professional and luxury experience even further when we introduced fusio-dose, a personalized, in-salon professional treatment. Discover fusio-dose. |
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The World’s Leading Luxury Haircare Brand With a refreshed and more luxurious visual identity as well as ranges that were uplifted with iconic, high-end formulas and exhilriating fragrances, Kérastase developed its luxurious professional edge. In 2010, two of our most iconic ranges were launched : Chronologiste and Elixir Ultime. This included the Elixir Ultime L’Huile Originale hair oil that has become our most iconic product. Discover all of our iconics.
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Luxury For All Women We then went on to create more inclusive ranges such as Genesis in 2020, Curl Manifesto in 2021 and Symbiose in 2023. The brands’ commitment to giving women the power to feel confident has even been extended in 2023 with the launch of our Power Talks program.
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CELEBRATING 60 YEARS
DISCOVER THE BRAND STORY SINCE 1964
ICONS OF AUDACITY
Our ambassadors reflect Kérastase's belief that hair has the power to transform, empowering women everywhere to feel confident, radiant, and fully themselves.
EMILY RATAJKOSWKSI
“Kérastase was drawn to my activism and the way I had begun to speak out about women’s issues and champion women’s contributions to society.”
Emily Ratajkowski (@emrata) embodies a cool, free-spirited, and confident woman which makes her the perfect Kérastase brand ambassador. As a model, actress, entrepreneur, and writer that has become a prominent figure in the fashion industry, she is also known for advocating for body positivity and speaking up about sexual expression.
SYDNEY SWEENEY
Sydney Sweeney (@sydney_sweeney), the talented actress known for her roles in hit shows like "Euphoria" and "The White Lotus," perfectly embodies the modern Kérastase woman. Her effortless beauty and ability to portray strength and vulnerability resonate with audiences worldwide.
“Kérastase is a cultural force that stays utterly modern and current in terms of knowing what women really want.”
YANG MI
Yang Mi (@yangmimimi912) is one of the most popular and talented actresses in China and embodies modern elegance and effortless beauty. She represents the brand's growing presence in Asia and its dedication to providing luxurious haircare solutions for all hair types.
“I'm always looking for new opportunities to grow - new challenges, new ideas, and new conversations. Kérastase shares this belief with me and we both see the powerful inner strength of women. When you are your true self, you can dare to shine.”
EBONEE DAVIS
Ebonee Davis (@eboneedavis) brings strength and wisdom to the luxury haircare world as a Kérastase brand ambassador. With her unique point of view on visibility and diversity in the fashion industry, she represents a modern approach to inclusive beauty.
“I love the way Kérastase took the lead on serious curl care and smashed some of the myths and stigmas around certain hair types.”
HAIR & SCALP DIAGNOSIS
POWERED BY ARTIFICIAL INTELLIGENCE
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3 LIGHTS TECH: UV, Cross-polarized & White Light allowing to see the invisible IN-HOUSE AI ALGORITHM: with more than 12,000 images analyzed PERSONALIZED ROUTINE: for the scalp and hair of the user BEFORE & AFTER: to see the true results of their treatment up close, proving the efficacy of Kérastase backbar services |
ACHIEVEMENTS & COMMITMENTS
FOR THE FUTURE OF THE PLANET
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WE ARE COMMITTED TO MORE SUSTAINABLE PACKAGING
For more than 30 years, Kérastase has been committed to a world without animal testing thanks to pioneering alternative methods of assessing safety that do not involve animals. In addition, 63% of ingredients in the formulas are plant-based.
And now the brand commits to the future:
• 100% recycled plastic by 2030
• 98% biobased ingredients by 2030
• 100% eco-designed launches or renovation by 2030
