CARE IS OUR STORY AND OUR FUTURE
Today and more than ever, the world needs care – responsible and sustainable care. Since 2013, Kérastase has resolved to extend its expertise in the art of care by committing to minimizing its impact on the planet. Drawing on our excellence in innovation, we continue to find new ways to cut down on waste and empower our customers to make more sustainable choices.
“We believe in care. Care for better. We're optimizing our packaging reformulating our products and reimaigining the fundamentals of how we deliver care. We continue to pioneer the future of hair care while driving positive change and striving to build a more diverse, inclusive and responsible future.”
Rosa Carriço
Global Preisdent, Kérastase
OUR COMMITMENTS
FOR THE PLANET
Care for hair.
We provide the best of care for all hair and scalp types with the most effective and safe formulas.
Care for people.
We provide an empowering message with an inclusive vision of luxury.
Care for the planet.
We prove luxury can be responsible with more sustainable formulas and packaging innovations.
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250ml Shampoo |
500ml Shampoo |
Conditioner |
Oil |
Serum |
WE ARE COMMITED TO DESIGN
TIMELESS PACKAGING DESIGNED TO
LAST AND BE REFILLED
Elevated and committed: our new oils are redesigned to last. We recrafted our products to increase our refillablility offer. ,
Our new refillable oils are made of 30% recycled glass bottle and 95% recycled plastic* refill.
*Except the cap, the pump, the label and additives.
WE ARE COMMITTED TO REACH
50% RECYCLED MATERIALS BY 2030
FOR ALL OUR MATERIALS
Kérastase applies its innovative spirit to an entirely new shampoo delivery system. Available in six Kérastase ranges, the refillable bain provides a completely reusable shampoo bottle made of 95% recycled plastic bottle in the shower. The system saves 82% of the plastic associated to single-use shampoo bottles.
*Than the packaging of two 250ml bains
Besides stiving for more eco-conscious packaging innovations, we aim to replace virgin plastic by recycled plastic wherever we still use plastic. Since 2021, all of our retail shampoo bottles are now made with 95% recycled plastic* and are recyclable. In the coming years, the other formats will follow.
*Excluding pump,cap,labels and additives.
Between 2020 & 2021
100%
increase in use of recycled plastic.
In 2023
1110 tons
of virgin plastic saved across the brand.
In 2023
+60%
of our plastic packaging is made of recycled plastic.
WE ARE COMMITED TO MORE
RESPONSIBLE FORMULAS
Kérastase is applying its spirit of innovation to improving formulas by integrating more sustainable raw materials and exploring green sciences to harness the power of nature without exhausting its resources.
From bio-based* ingredients such as centella asiatica to biotechnology** sourced actives like hyaluronic acid and amino acid, our ambition is to combine the highest product efficacy with sustainable processes.
By 2030, Kérastase will use green science technologies in all its products.
In 2023, 63% of our ingredients are already biobased.
*A bio-based ingredient is a raw material developed from renewable organic matter.
**A green transformation, biotechnologies are production processes which obtain high-performance ingredients of natural origin, using living tools.
WE ARE COMMITTED TO PRODUCING
SUSTAINABLY
All our sites are using 100% reweable energies
Since 2015, our factory in Burgos, Spain, has reduced its C02 emissions by improving energy efficiency on-site and using 100% renewable energies thanks to a biomass power plant and solar panels.
*In the previous calendar year. Find more information in the L'Oréal Universal Registration
Reducing water consumption
Since 2017, our Burgos, Spain, production facility has been a “waterloop factory.” This means that 100% of the water used for production processes is recycled and reused in a closed loop. External network water is only used in the composition of products or for employees’ day-to-day needs. In 2020, the factory saved 32 million liters of water.
ACHIEVEMENTS & COMMITMENTS
FOR THE FUTURE OF THE PLANET
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Since 2015 our factory in Spain which produces |
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In 2022, Kérastase launched refillable |
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In 2023, 96% of the new launches are eco- |
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JOIN US TO CARE FOR THE PLANET
With our commitments for the planet, we hope to generate a circle of care in the professional luxury haircare world, from sourcing and manufacturing to formulas and packaging. This goal can only be achieved with your help. Join us to create more impact: make our planet greener and our oceans cleaner by recycling your products after usage.
Eco-Friendly Water Tip
Save water! Don't forget to turn off the water
while applying products under the shower :)
CARING ABOUT ANIMAL WELFARE
Kérastase does not test any of its products or any of its ingredients on animals. For more than 30 years,we have been committed to a world without animal testing, thanks to pioneering alterntives methods of assessing safety that do not involve animals. Know more about it
