Article CurlManifesto 01 Kérastase

Now is the Time to Embrace Your Natural Hair

Whether your natural hair is wavy, curly or coily, now is the time to show off your strands in all their glory.

Article CurlManifesto 02 Kérastase
Whether you’ve had a rocky relationship with your curls, or you’ve spent decades straightening your strands, now is the time to embrace your natural curly hair. Kérastase has launched Curl Manifesto, a line of luxury professional products designed to help you get the most out of your hair, whether it’s wavy, curly or coily.

Time to Embrace Your Curls

For decades before straightening became a trend, women with curly hair didn’t have access to widespread care products and in-salon expertise to treat and embrace their natural strands. At-home experimentation and DIY solutions became second nature. But all hair types are biologically the same. Curly hair has the same biological structure as straight hair and, yet curly hair hasn’t been prioritised or in many cases celebrated.

Article CurlManifesto 03 Kérastase

But curls deserve the best of care and, whether you have soft waves, bouncy curls or corkscrew coils, thanks to Curl Manifesto, there is no better time to embrace what you were born with than now.

« Greatness, we’re all born with it.
It’s not about being the greatest. It’s about manifesting and
embracing our true self and celebrating our inner and outer beauty.
Love your shape, love your coils, love your curls. »


Read more: The Curl-Loving Ingredients Worth Having on Your Radar

Article CurlManifesto 04 Kérastase

Meet Your Curl Manifesto

Curl Manifesto is the ultimate professional care for all curls and coils, offering a unique combination of hydration, strength and definition. Kérastase has made it a mission to create a collection of products that enhances the beauty of your natural curls whilst making the care and styling easy.

A line of 7 products and an in-salon treatment, Curl Manifesto is a solution to a double challenge enabling you to balance the intense moisture needs of your strands with pattern definition and helping you to feel confident about the natural shape of your hair.

Curly hair is the most demanding hair type, sebum at the scalp doesn’t migrate so hair is often dry, while the density of some curly hair types can mean the scalp is less accessible (which can lead to scalp issues like dryness and irritation). When it comes to the fiber, the twisted structure leads to areas of fragility, there are areas of increased porosity and strands are prone to tangling.

Article CurlManifesto 05 Kérastase

Article CurlManifesto 06 Kérastase

Curl Manifesto addresses these pain points and gives curly-haired women ultra-caring products that are specifically formulated to fight unwanted frizz , banish tangles, support hold and definition and that won’t ever weigh your curls down. Not only that, but there are three simple routines to ensure your natural hair, whether its Type 2 Waves, Type 3 curls or Type 4 coils, is truly cared for.

Read More: Find the Curly Hair Routine For You, For Your Best Hair Yet

Article CurlManifesto 07 Kérastase

Curl Manifesto allows you to love yourself, a sensorial and luxury self-care moment for you and your strands . With ultra-refined textures, and addictive fragrances the products engage all senses. Finally, curly haired women have a solution that delivers the exact necessary amount of care and definition, while offering a luxurious experience true to Kérastase.

Whether it’s taking the time to nourish your curls with a masque or detangling with a beautiful oil, Curl Manifesto supports you in being truly yourself. A line that enhances your natural beauty and supports you in being proud of who you are. Curl Manifesto enables you to cherish what makes you unique, because that’s what makes you beautiful inside and out.