Chroma Absolu—A New Range For Serial Colorers Can Rely On
Love experimenting with color but don’t love damage? Chroma Absolu is the range you need to nourish your hair whatever look you choose.More Information
Three out of five women color their hair but 85% are concerned about damage, Chroma Absolu has your back.
It’s empowering to take control and change up your look for yourself. Coloring your hair to reflect your personality gives you the power to express your true self. Whether you’re going for a glossy balayage, a fiery red or you’re aiming for a peroxide blonde, Chroma Absolu will provide the care that sets you free on your color journey.
Ditch Color Damage
But, when it comes to coloring services, many are concerned about damage. Hair color can be a stressful process for your strands and yet it is the #1 service in salons. Having a haircare range designed to strengthen, nourish and hydrate is the key to unlocking a whole world of color changes that won’t damage your hair. Enter: Chroma Absolu, Kérastase’s newest range that has been expertly formulated for anyone who loves to color their hair.
For the first time, there is a new way to treat colored hair at home from the inside out. Chroma Absolu deeply respects the hair fiber, intensively nourishing your hair and preserving your vibrant color for longer while ensuring ultimate shine and bounce.
Meet Chroma Absolu
Chroma Absolu deeply respects the hair fiber, intensively nourishing your hair, to preserve a vibrant color for longer while ensuring ultimate shine and bounce
The Chroma Absolu range consists of 7 products, to care for color treated hair at home, and 2 in-salon treatments, designed for hair that is sensitized or damaged from color procedures. What’s great is that all hair types can benefit from this breakthrough color care range.
So you may be wondering, what does sensitized or damaged hair look like? You may notice changes in texture such as color-induced frizz, dullness and rough texture. Color will fade quicker due to increased fiber porosity and hair oxidation can occur leading to unwanted red and copper tones emerging. It will behave differently too, hair that is sensitized or damaged may take longer to blow-dry and style. Informed by science, Chroma Absolu is powered by a trio of powerful healing acids that supports you and your hairdresser in keeping your colored hair looking healthy and its best for longer.
Tried and Tested
Our most innovative and effective color care range to date, Chroma Absolu was put through 14 instrumental tests, as well as a consumer test with more than 65 women. With regular use hair is 96% stronger*, has 70% more shine** and the color is still intense after 6 weeks*** with 9/10 consumers saying the regimen helped their color rests fading. Chroma Absolu doesn’t just take care of your colored hair, it empowers you to be who you want to be.
* Instrumental test Soin Acide Chroma Gloss + Sérum Chroma Thermique
**Instrumental test Soin Acide Chroma Gloss
***Instrumental test Bain Chroma Respect + Fondant Cica Chroma / Bain Riche + Masque Chroma Filler / Bain Riche + Soin Acide Chroma Gloss