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BLOND ABSOLU

A Blond Moment Is A Big Mood

Emily Ratajkowski, the iconic brunette, had gone blonde! Discover how she dared to bleach her naturally dark base hair with Kérastase Blond Absolu routine.

EMILY RATAJKOWSKI, OUR FAVORITE BRUNETTE, DARED TO LIGHTEN UP

After months of quarantine in the wake of the coronavirus pandemic, the world gasped on June 22 when iconic brunette Emily Ratajkowski unveiled a fresh new look. The feminist Instagram queen had gone blonde! Though the move was a shock to the public, Emily had actually been thinking about the change for a long time. Like a lot of women with a natural dark base, she had some trepidation about bleaching all the way blonde. What would the process do to her hair?

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But after the wild success of the Kérastase blonde care range Blond Absolu, it became clear that anyone in the world could go blonde and be confident that their newly lightened hair would be in great hands. Now, with the unveiling of the Cicaextreme products, extreme blondes like Emily can enjoy the look of their dreams without worrying about the notorious damage and breakage that comes with bleaching.
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As salons reopened around the world, Emily proved that going blonde is an excellent way to get a fresh outlook on everything? Turns our, Emily went back to being a brunette a few weeks later. With Kérastase, you can change your mind as much as you want, and we’ll be there with the luxurious care on the other side.
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