GENESIS
Never be afraid of falling
Work, play, rinse, repeat. You get addicted tot he pace, caught up in the excitement. It’s all very exhilarating until the stress starts to affect your hair. Pair your fast-lane lifestyle with environmental factors and hormonal changes, and the evidence is clear. You begin to find a trail of strands on your clothes, in the shower in your brush and everywhere you go.
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Kérastase identified the two reasons why women experience hair-fall.
![Genesis Never be afraid of falling 2 Article Kérastase](/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-2-article-kerastase.jpg?w=320&rev=926f0b83a9fb423a9aef233583602c68&hash=B6F517F1C7705BC7A5A039DBCA5BABC6 320w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-2-article-kerastase.jpg?w=400&rev=926f0b83a9fb423a9aef233583602c68&hash=57FB2CB961CDF20E7218C41500F3D464 400w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-2-article-kerastase.jpg?w=500&rev=926f0b83a9fb423a9aef233583602c68&hash=ECD7BC6EE3B1EA26D11633A372FE73FF 500w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-2-article-kerastase.jpg?w=600&rev=926f0b83a9fb423a9aef233583602c68&hash=52DE8302B235FA89489AB0082B77C90C 600w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-2-article-kerastase.jpg?w=767&rev=926f0b83a9fb423a9aef233583602c68&hash=19DE03FA444EA1CD603EB73AC0263F58 767w)
![Genesis Never be afraid of falling 3 Article Kérastase](/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-3-article-kerastase.jpg?w=320&rev=384f4de32c604b2c959b788283dca493&hash=49CB6D18BAA7162AE22B3CE798A961A9 320w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-3-article-kerastase.jpg?w=400&rev=384f4de32c604b2c959b788283dca493&hash=8249CA7CD88F4E57B43DE0752987ECC7 400w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-3-article-kerastase.jpg?w=500&rev=384f4de32c604b2c959b788283dca493&hash=7AE30AAE22946D9686C6808CC125432B 500w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-3-article-kerastase.jpg?w=600&rev=384f4de32c604b2c959b788283dca493&hash=61E54EFAD05F522312935CF77CF16753 600w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-3-article-kerastase.jpg?w=767&rev=384f4de32c604b2c959b788283dca493&hash=04745046857BF0A6EDBA2C02559F2968 767w)
Genesis addresses both causes of hair-fall with knowledge from our panel experts.
Hair-Fall is affected by life challenges. So we collaborated with three types of wellness and beauty experts to formulate a range that looks at the problem from all sides. Our experts will explain how to influence the effects of hair-fall.
![Genesis Never be afraid of falling 8 Article Kérastase](/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-8-article-kerastase.jpg?w=320&rev=05f1893c520740f29d03c5400f1d5b2e&hash=52B16EB7D0DADAB56F404D6E1955B8E0 320w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-8-article-kerastase.jpg?w=400&rev=05f1893c520740f29d03c5400f1d5b2e&hash=73D5203334F6EA363E22BE156EF25469 400w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-8-article-kerastase.jpg?w=500&rev=05f1893c520740f29d03c5400f1d5b2e&hash=EF62C6427111972A3D355A6426EBE4EE 500w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-8-article-kerastase.jpg?w=600&rev=05f1893c520740f29d03c5400f1d5b2e&hash=D88D530832E9D9B5C808C124D1E60C7B 600w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-8-article-kerastase.jpg?w=767&rev=05f1893c520740f29d03c5400f1d5b2e&hash=CB57702F6143AEE7AD59D3A16B3562D4 767w)
![Genesis Never be afraid of falling 9 Article Kérastase](/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-9-article-kerastase.jpg?w=320&rev=7e989427968a405584daea387eaebe4d&hash=3A691AA764ABA83FFCDDBBC7E19DF3F0 320w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-9-article-kerastase.jpg?w=400&rev=7e989427968a405584daea387eaebe4d&hash=498178D70E8353925980E2C0EB3F7E30 400w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-9-article-kerastase.jpg?w=500&rev=7e989427968a405584daea387eaebe4d&hash=F449F6C1C21C2192A757C5BA1E186113 500w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-9-article-kerastase.jpg?w=600&rev=7e989427968a405584daea387eaebe4d&hash=57C73DA733183EB4895EAEEE583CE389 600w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/genesis-never-be-afraid-of-falling-9-article-kerastase.jpg?w=767&rev=7e989427968a405584daea387eaebe4d&hash=8CAA6930B5327C5A8D528E2C3158CB94 767w)
- 84% less hair fall More fiber strength More fiber retention Never be afraid of falling.
![](/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/masquebainampoule.jpg?w=320&rev=7980ca5ce63642d69586db63fd241677&hash=FDF3D2D744407FBA56BBC4A1FBD2601C 320w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/masquebainampoule.jpg?w=400&rev=7980ca5ce63642d69586db63fd241677&hash=B6755863743D04D9337A053F2998AA21 400w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/masquebainampoule.jpg?w=500&rev=7980ca5ce63642d69586db63fd241677&hash=237E35EC995869CF9759653729D07A61 500w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/masquebainampoule.jpg?w=600&rev=7980ca5ce63642d69586db63fd241677&hash=B7E9AA61FE747110E09A4FE1227A457A 600w,/-/media/project/loreal/brand-sites/kerastase/emea/inter/care-for-your-hair/articles/genesis/never-be-afraid-of-falling/masquebainampoule.jpg?w=767&rev=7980ca5ce63642d69586db63fd241677&hash=CDAD6FBE940A84B3997035C946C9362B 767w)