You Dare, We Care

Hair Care for Platinum Blonde Hair

Keep extreme blonde cool, bright and beautiful in just 3 steps.


Step 1

Wash with Bain Ultra-Violet purple shampoo once a week to reduce yellowing. Leave on 2 to 5 minutes according to your desired coolness.


Step 2

Use Cicaflash conditioner frequently or every day for fiber restoration. Leave on 3 minutes.


Step 3

Apply Cicaplasme hair serum on towel-dried hair to preserve and protect.

Blond Absolu Routine

Being a blonde bombshell is exhilarating. But bleaching the hair leaves it naked and vulnerable. The Blond Absolu range provides deep ultraviolet care for bleached hair. It hydrates sensitized hair, protects hair from oxydation, instantly neutralises brassiness and boosts color luminosity for bright shiny blonde hair. Find the blonde care routine designed for your blonde.


Bain Ultra-Violet

Blond Absolu Bain Ultra-Violet by Kérastase is a nourishing purple shampoo with Ultra-Violet Neutralizers to reduce brassiness, making it one of the best shampoos for grey and white hair, and processed or bleached blonde hair. With its ultra-violet fluid texture, Bain Ultra-Violet neutralizes orange to dark yellow undertones, while ensuring your colour stays bright and luminous. Infused with Hyaluronic Acid and Edelweiss Flowers extract, it restores strength and softness. Your hair is hydrated, healed and glowing with health. Follow up with Masque Ultra-Violet Purple Hair Mask, for a double dose of hydrating repair for white, grey and blonde hair. Hair is left +98% stronger* and +84% more hydrated*. Recyclable bottle, made of 95% recycled plastic. #YouDareWeCare *Instrumental test after application of Bain Ultra-Violet + Cicaflash + Huile Cicaextreme **Instrumental test after the application of Bain Ultra-Violet + Cicaflash


Blond Absolu Cicaflash Conditioner with Hyaluronic Acid by Kérastase is an intense fortifying conditioner that softens hair and prevents breakage for all different types of blonde hair. This hydrating Hyaluronic Acid conditioner is the ultimate hybrid: it combines the intense repairing performance of a mask with the lightweight finish of a conditioner. It deeply moisturizes hair strands, instantly reconstructing the fiber of your hair from within. It also ensures protection against daily damage to your hair. The opalescent lavender milky gel makes it an ideal conditioner for all blonde hair types. And Kérastase Cicaflash Conditioner is formulated to work in harmony with both Blond Absolu Bain Lumière and Bain Ultra-Violet shampoos. Hair is +71% softer* and +98% stronger*. #YouDareWeCare *Instrumental test after application of Cicaflash Conditioner


Blond Absolu Cicaplasme Hair Serum by Kérastase is a heat protectant serum to repair damage and smooth hair. This leave-in treatment for blonde hair contains Hyaluronic Acid and Edelweiss Flowers Extract to hydrate and strengthen hair. The opalescent milky serum instantly unifies damaged areas of blonde hair, whether you’re a cool-toned blonde or a honey blonde, or just have highlights. It also has texturizing and smoothing effects, and offers heat protection from styling tools up to 230°C, and protection against other external aggressions. Hair is 32x stronger, with -56% less surface damage*. Recyclable bottle, made of 25% recycled plastic. *Instrumental test after application of Cicaplasme


Your Personal Care

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Fusio-Dose In Salon

Learn about the signature in-salon service that transforms hair quality in under 5 minutes.

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The Right Products for You

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