Article Microbiome Potentialiste 01 Kérastase

Your Scalp Microbiome Is the Secret to Healthy, Beautiful Hair

It’s time to elevate the well-being of your scalp and we have the solution.

Article Microbiome Potentialiste 02 Kérastase

A healthy scalp is the key to beautiful hair, but that’s not new news because these days we all think more holistically. Our beauty routines aren’t just about looking good, we want them to help us feel good, boosting our well-being, too. And, at Kérastase, we know that by truly improving the condition of the scalp, your hair will reap the benefits.

Unfortunately, our modern lifestyles wreak havoc with 42% of people suffering with an unhealthy scalp due to heat styling, tap water, pollution, stress and diet. If you’ve ever felt that your hair gets greasy too quickly, that your scalp doesn’t feel comfortable or that your roots look lifeless and feel less than fresh, then your scalp could do with some much-needed TLC. And zero-ing in your scalp microbiome is the answer.

Article Microbiome Potentialiste 03 Kérastase
Your Scalp’s Microbiome
Article Microbiome Potentialiste 04 Kérastase

For a long time, pre and probiotics for gut health have been big news; boost the good gut bacteria and you’ll reap the health rewards. Our skin also has its own microbiome made up of bacteria, and this has been the biggest skincare discovery of the past 15 years. 47% of millennials now use facial skincare containing probiotics, while there are 1 million posts on Instagram with the hashtags #probiotics, #microbiome, #prebiotics. In short, the microbiome is big news.

With our scalps being an extension of our skin, it made sense for Kérastase to focus its research on the scalp microbiome. Could optimizing this microbiome, lead to not just a healthier scalp but healthier hair too? The scalp microbiome, when in good health, is a beneficial ecosystem of living bacteria. When in balance it can defend against and recover from aggression. But if the fragile balance of this microbiome is weakened, scalp ailments and discomfort start to emerge.

Article Microbiome Potentialiste 05 Kérastase

A healthy microbiome can be sent into disarray by factors like heat styling, tap water, pollution, stress and diet, leading to flat, greasy roots. If this happens hair can lose its vibrancy, strength and beauty, while the scalp itself can feel uncomfortable with itching, sensitivity and irritation.

Treat Your Scalp environment with Specifique Potentialiste
Article Microbiome Potentialiste 06 Kérastase

To preserves scalp barrier & fight scalp imbalances for longer, Kérastase has created the first universal defense serum for unbalanced scalps powered by microbiome science- Specifique Potentialiste. The potent formula contains 10% Bifidus Prebiotic fractions to feed the good bacteria protecting and fortifying the scalp microbiome and 1% Vitamin C to neutralize environmental aggressors for healthier hair.

The fast-acting treatment product has an instant effect to comfort the scalp so it feels soothed, refreshed and energized with a welcome root lift effect. Instantly, you can expect a more hydrated scalp that is better protected against pollution for improved root health. Day after day Your scalp will be healthy & revitalized.

Article Microbiome Potentialiste 07 Kérastase

This Specifique Potentialiste universal serum is for all scalp and hair types and can be incorporated into any haircare routine, whether your go-to collection is Blond Absolu, Chronologiste, Elixir Ultime or another. So whatever your hair type, texture or concern, you can supercharge your routine for a healthier scalp, roots and hair with Specifique Potentialiste.

Rendez-vous at the salon

Far more than the place to get your root touch-up or an occasional trim, book an appointment at your nearest Kérastase salon for a complimentary personalized hair diagnosis.


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