Chroma Absolu—A New Range For Serial Colorers Can Rely On
Love experimenting with color but don’t love damage? Chroma Absolu is the range you need to nourish your hair whatever look you choose.More Information
The latest hero range from Kerastase is powered by science and a trio of potent acids. Let’s dive in…
Coloring hair can be damaging but not anymore with Chroma Absolu. The new hero range consists of 7 products, to care for color treated hair at home, and 2 in-salon treatments, designed for hair that is sensitized or damaged from color procedures. The products tackle unwanted color-induced issues such as unwanted frizz, porous strands that lead to color fade, and a lack of shine due to a dry, coarse texture. Chroma Absolu is powered by a trio of acids and a plant-based ingredient that are loved in skincare (but work wonders for hair too). Keep reading to find out about the ingredients that help you maintain your dream color for longer.
Read more: Take the Quiz: What Color Should I Dye My Hair?
Penetrates down to the cortex to rebuild the hair from the inside out. Amino acids are organic compounds that combine to form proteins and are the building blocks of everything from healthy hair to skin. Hair is made from keratin and amino acids, so funneling them deep down into sensitized or damaged hair helps to strengthen your strands.
A lesser-known Alpha Hydroxy Acid (AHA) - yes, from the same family of ingredients you lean on to exfoliate your skin - is also a powerful antioxidant. Tartaric acid reduces oxidative stress and shields against external damage.
Another AHA, lactic acid is used in skincare to exfoliate and hydrate. In Chroma Absolu, it also gently exfoliates the hair, whilst sealing the surface to reduce frizz and amplify shine. Lactic acid works to increase the permeability of your strands, letting moisture in before sealing them closed, which is why it’s used at an optimal 0.7% concentrate in our hero product from the range, the Soin Acide Chroma Gloss.
Centella Asiatica (also know as Tiger Grass and Cica) has been big news in skincare for a few years now. As a regenerative plant it has powerful healing abilities, able to seriously soothe skin and hair. Beyond soothing, it has been found to strengthen the hair and support healthy hair growth, which is why it plays such an important role in the Chroma Absolu range.
The Chroma Absolu range harnesses these ingredients to achieve 96% stronger* hair, 70% more shine** and 92% color intensity even after 6 weeks***.
*Instrumental test Soin Acide Chroma Gloss + Sérum Chroma Thermique
**Instrumental test Soin Acide Chroma Gloss
***Instrumental test Bain Chroma Respect + Fondant Cica Chroma / Bain Riche + Masque Chroma Filler / Bain Riche + Soin Acide Chroma Gloss
Far more than the place to get your root touch-up or an occasional trim, book an appointment at your nearest Kérastase salon for a complimentary personalized hair diagnosis.