Shine for Pride

In 2022, Kérastase celebrates Pride Month with love, acceptance, and care, donating more than 200,000€ globally to the LGBTQIA+ community.

100% OF PROFITS FROM
PRIDE LIMITED EDITION ELIXIR ULTIME HAIR OIL
WILL GO TO LOCAL CHARITIES SUPPORTING LGBTQIA+ CAUSES.


During Pride Month, Kérastase turns its spirit of care to the LGBTQIA+ community with a special, limited-edition release of the best-selling Elixir Ultime L’Huile Originale hair oil. A dedicated design featuring the six Pride rainbow colors will be emblazoned on the iconic glass bottle, accompanied by a beautiful hologram-rainbow box. As a true gesture of care and support, Kérastase will donate 100% of profits from the sale of the limited-edition product to local charities supporting the LGBTQIA+ community, or is doing a direct donation which amount equals the number of units ordered, times the profit per unit*. The proceeds will go to one organization in each country participating in the campaign*, with an estimated total of over €200,000 around the world.

Acceptance is a meaningful journey for the beauty industry, and we believe Pride Month is a natural opportunity to take it further, to offer care through true action to empower members of the LGBTQIA+ community. We know our contribution must go beyond words to be meaningful. We want to show that we truly care, with concrete action, with real support for the organizations that know exactly what this community needs. We’re proud to join forces with them, and you, so that together, we can care better.


Rosa Carriço
Global Brand President, Kérastase

Kérastase extends its longstanding care-first philosophy toward the LGBTQIA+ community, not only with celebration and awareness, but with resources and action.

Kérastase is care first, a philosophy that reaches beyond products and salon services into the well-being of the global community. We care for hair, yes, but we also care for the planet. And we care for all people. Our care promise extends to everyone, from all cultures, ethnicities, backgrounds, ages, shapes, sexualities and genders. We believe that, as a hair industry leader, we can make an impact on the culture of care and acceptance in our industry and in the broader culture. We see Pride Month as the right time to better care for the LGBTQIA+ community and offer our support to those who are struggling with issues of acceptance.


In past years, we have celebrated Pride with social campaigns and messaging expressing our support for the LGBTQIA+ community. We have given voices to members of the community through testimonials via our global platform. Now, we are intensifying our support with true action, by creating awareness for the Pride cause with a limited-edition product, and by giving 100% of the profits to charities that make a direct impact on the lives of those in the LGBTQIA+ community.

A special bottle for the iconic product for every hair type,
celebrating all styles, all colors, all ages, all sexualities, all genders, all month long.


The Pride Limited Edition Elixir Ultime L’Huile Originale hair oil shows its true colors during Pride Month in a special rainbow-design bottle and holographic box. Our most iconic and best-selling product, the universal hair oil has many uses for all hair types. A luxury treat that nourishes the hair, leaving unparalleled smoothness and shine, it can be used before, during and after styling. Loved by hairstylists, consumers and press alike, it is the perfect symbol of universal love and acceptance in one special hair product. Anyone can show support for the LGBTQIA+ community during Pride Month by purchasing this limited-edition item.

The Design

The iconic glass bottle features a special version of the “K” logo surrounded by “echo” outlines to represent the reverberating impact we can have on the Pride cause. The design is set on a rainbow background inspired by the Pride flag. The outer box features the six Pride rainbow colors in a luminous holographic effect, to show that we all deserve to shine. Created by artist Gilbert Baker at the urging of Harvey Milk in 1978 for the San Francisco Gay Freedom Day Parade, the rainbow flag represents the immense diversity of the LGBTQIA+ community.

The Impact

100% of the profits from the Pride Limited Edition Elixir Ultime L’Huile Originale hair oil will be donated to charities that support the LGBTQIA+ community. Each participating country will choose a different local organization to donate the proceeds to support projects related to housing, mental health, education and other services. With more than 15 countries participating*, the estimated impact will be over €200,000 globally.


*The final number and list of the countries participating and the final amount of the overall donation will be shared at the end of the month. More updates soon! For local information, please visit your local Kérastase website.

For instance, in the USA, Kérastase supports The Trevor Project in their mission to end suicide among lesbian, gay, bisexual, transgender, queer & questioning (LGBTQ) young people with a financial contribution of $50,000 in 2022. Kérastase’s financial support of The Trevor Project is not influenced by the purchase of any Kérastase product and The Trevor Project does not endorse any Kérastase product. For more information please visit: www.thetrevorproject.org