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The Ingredients

How argan oil became a haircare hero

Some of the most precious beauty secrets have been with us for ages. Argan oil is an ingredient that has aided the health and beauty of skin and hair in its native Morocco for centuries. Known as “liquid gold” for its rich color and raw power, it is a highly beautifying and healing hair oil rich in natural nutrients. Argan oil is a miracle ingredient that we love to use in formulations that promise incredible shine and softness, a key component in glow-giving ranges like Elixir Ultime and Aura Botanica.

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The origin of argan oil.

Argan oil is a product of the argan tree, native to Morocco. Known as the “iron tree” for its very hard wood, the tree thrives in arid climates and bears a fleshy, round fruit. Inside the fruit is a nut containing three kernels filled with precious argan oil. The oil is extracted by drying the fruit and removing its pulp before cracking the nut and decanting and filtering for purity.

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The rich history of argan oil.

Used for centuries by the Berbers of the Atlas, Argan Oil is appreciated for its culinary, therapeutic and cosmetic properties. It is particularly known for nourishing, strengthening and repairing the skin and hair.

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A look inside argan oil.

Argan oil is a naturally luxurious substance rich in antioxidants, vitamin E and fatty acids such as oleic and linoleic acids. Highly nutritious to the hair, it has a sensual texture and nutty fragrance that enhances hair products with an earthy intensity.


It’s hard to overstate the wonderful effects of argan oil on the hair. At the most basic level, it is an incredible moisturizer. Rich and fatty, argan oil lubricates the hair shaft to help it maintain proper hydration.

Argan oil also has a deeply penetrative softening effect on the hair, which makes it an excellent conditioner. Highly restorative, it preserves the protective layer of the hair, and can actually reverse damage from chemical treatments and heat styling. It nourishes the scalp, seals split ends and provides protection for the length of the fiber, promoting the growth of strong, healthy hair by fighting brittleness from root to tip.

Finally, argan oil is excellent for fighting frizzy hair, smoothing and sealing the hair. The result is incredible shine and a glossy, glowing finish.

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