Emily Ratajkowski goes blonde Blond Absolu Article Center 01 Kérastase


She did it! The iconic brunette Emily Ratajkowski went blonde. Going blonde is something Emily had been thinking about for a while, but she was concerned about the toll it could take on her hair. She finally took the leap with Kérastase and became part of the celebrities who went from brunette to blonde.

A full hair dye can be scary but after 3 years of strong collaboration, Emily trusts Kérastase. She was confident her newly bleached hair would be in great hands with our products.

What convinced her? Our Blond Absolu range, an ultra-violet healing hair care that preserves the bright look and bold spirit of all types of blondes. Blonding has not limits, as long as you have the right product to preserve the health of your hair.

Emily Ratajkowski goes blonde Blond Absolu Article Center 05 Kérastase


Bleaching requires a thorough hair care routine as it leaves hair vulnerable. Color fades and loses its unique tones. Rest assured, Blond Absolu the ultimate care for faux blonde hair deeply infused with concentrated Hyaluronic Acid and Edelweiss flower to heal and restore the fiber, has the adequate product range.

Sea salt, Chlorin, UV, pollution, sand … They are several factors that can damage your hair, weakened by the bleach, especially in the summertime. 

This range provides healing care for hair that is 97% stronger and 92% more hydrated, with instant color neutralizing for 8x more luminous blonde.


Blonde is more than just a look, it is a statement. Johnny Ramirez, one of the most known hair colorist in Los Angeles, responsible for the most beautiful blondes give us his tips for a sun kissed, lived-in color blonde.

Check the Faux-Blonde’s Survival article.

Emily Ratajkowski goes blonde Blond Absolu Article Center 06 Kérastase

Discover Emrata’s Blond Absolu routine


routine 815 x 458

STEP 1: BATH with anti-brassiness purple shampoo

The first step of the new routine of Emily is the Bain Ultra Violet. This purple shampoo for faux-blonde hair neutralizes brassiness and unwanted yellow tones. The ideal product for Emily to keep her new blond hair luminous and fresh !

Discover Blond Absolu Purple Shampoo

STEP 2: TREAT with an intense fortifying conditioner

The second step of her hair care routine is Cicaflash, a super shot of care for her new hair with the restorative performance of a masque and the lightweight finish of a conditioner.

Want to know more about Blond Absolu conditioner for blonde hair?

STEP 3 : TEXTURIZE with an Universal Healing Heat-Protecting Serum

Finally, Emily is finishing her Kérastase Blond Absolu routine with hair primer Cicaplasme. A lavender-colored fortifying leave-in for faux-blonde hair with heat protection to deeply nourish, add extra softness and provide color stability.

Discover Cicaplasme, The hair primer for blonde hair


Emily Ratajkowski goes blonde Blond Absolu Article Center 13 Kérastase

Maybe you just realized that a successful hair transition to blonde becomes possible with the right products. Go ahead, don’t hesitate anymore, follow Emily and take the leap for a beautiful blond attitude this summer. 

If now is the moment, check our article to be ready to go blonde 

If you need a bit more time, don’t forget Kérastase will always be there to care for your hair. 

Blond Absolu Routine

Being a blonde bombshell is exhilarating. But bleaching the hair leaves it naked and vulnerable. The Blond Absolu range provides deep ultraviolet care for bleached hair. It hydrates sensitized hair, protects hair from oxydation, instantly neutralises brassiness and boosts color luminosity for bright shiny blonde hair. Find the blonde care routine designed for your blonde.

Bain Ultra Violet Blond Absolu 250ml 01 Kérastase

Bain Ultra-Violet

This powerful purple shampoo is rich in neutralizing agents to instantly remove brassiness and yellow undertones. Ideal for cool faux-blonde and grey hair, the regular use of this shampoo provides durable anti-brassiness protection, keeping blonde shades cool for longer. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a potent combination of Hyaluronic Acid and Edelweiss flower, the formula instanly boosts blonde luminosity while deeply nourishing the fiber.

Cicaflash Blond Absolu 250ml Kérastase


This opalescent milky gel with a soft lavender hue offers the restorative performance of a masque with the lightweight finish of a conditioner. It intensively restores sensitized hair, nourishing the fiber. The combination of Hyaluronic Acid and Edelweiss flower instantly smoothes, strengthens and softens sensitized lightened hair while providing deep nutrition. Ideal for all tones of faux-blonde hair, Cicaflash restores the hair fiber, preventing breakage and erosion. Hair is soft and moisturized while remaining lightweight and luminous.

Cicaplasme Blond Absolu 250 ml Kérastase


This opalescent lavender-colored leave-in cream fortifies sensitized faux-blonde, lightened, highlighted and grey hair. Enriched with Hyaluronic Acid and Edelweiss flower, Cicaplasme seals split ends and smoothes the hair fiber for a uniform touch and long-lasting frizz control. It instantly treats the damaged areas of the fiber. Cicaplasme provides heat protection for up to 230°C to protect hair from heat styling tools. It also contains UV filters to protect against daily oxidation and pollution deposits. Hair is soft and luminous.

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